Social Media - Social Networking Services

Social Media - Social Networking Services

Web Royalty Social Media - Social Networking Services ...
We create Value and Internet Success.

The use of the term "social media" has risen steadily since July 2006 according to Google Trends. Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques predominating over the Internet. Social networking is the grouping of individuals into specific groups and involves connecting and sharing information with other like-minded people via the Web.

Social networking has encouraged new ways to communicate and share information. Social bookmarking refers to the practice of saving and categorizing a particular site and sharing it with others via social bookmarking communities.

According to a recent Nielsen Online study 66.8% of Internet users across the globe are members of an online social networking community.

Web Royalty’s Social Media Services include:
• Social media marketing strategy
• Social media website and software recommendations
• Social media audit
• Competitive analysis
• Social profile creation
• Blog design, setup and/or optimization
• Forum design, setup and/or optimization
• Community building strategy development
• Community monitoring
• Link Building
• Social Bookmarking
• YouTube and Video podcast
• Virtual Trade Show and Meeting

At Web Royalty, our sincere desire is to develop the best route and methods to achieve your business goals. Moving your Ideas from Concept to Opportunity!

Internet social media can take many different forms, including web forums, blogs, wikis, podcasts, pictures, video, reviews, ratings and bookmarking. Examples of Internet social media applications include:

Communication
• Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
• Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife
• Social networking: Facebook, MySpace, Bebo, Hi5, Friendster, LinkedIn, Ning,

• Social network aggregation: NutshellMail, FriendFeed
• Events: Upcoming, Eventful, Meetup.com

Collaboration
• Wikis: Wikipedia, PBwiki, wetpaint
• Social bookmarking (or social tagging)[5]: Delicious, StumbleUpon, Google Reader

CiteULike
• Social news: Digg, Mixx, Reddit, NowPublic
• Opinion sites: epinions, Yelp

Multimedia
• Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa
• Video sharing: YouTube, Vimeo, sevenload
• Livecasting: Ustream.tv, Justin.tv, Stickam, Skype
• Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter

Reviews and Opinions
• Product Reviews: epinions.com, MouthShut.com
• Business Reviews: yelp.com
• Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers

Entertainment
• Media & Entertainment Platforms: Cisco Eos
• Virtual worlds: Second Life, The Sims Online, Forterra
• Game sharing: Miniclip, Kongregate
Source: Wikipedia

Social Media : That's What We Do...

Web Royalty is your Social Media Partner. Moving your Social Media Ideas from Concept to Opportunity!

More Than One-Third of Employers Use Social Media to Promote Their Organizations, Finds New CareerBuilder Survey .

-- One-quarter of companies leverage social media to recruit and research potential employees
-- Twenty-nine percent of companies with 500 or fewer employees utilize social media
-- More than half of leisure and hospitality organizations use social media; tops industries surveyed

 As companies emerge from one of the steepest economic downturns in history, they understand the significant reach and importance of using social media to promote and rebuild their organizations. A new CareerBuilder survey reports that 35 percent of employers use social media to promote their company. One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business, while others are using it to recruit and research potential employees (21 percent), or strengthen their employment brands (13 percent). The survey was conducted among more than 2,500 employers between May 18 and June 3, 2010.

Businesses of all sizes and industries report using social media to promote their companies. Twenty-nine percent of organizations with 500 or fewer employees said they do so, followed by 38 percent of companies with 501 to 1,000 employees and 44 percent of companies with more than 1,000 workers. Comparing industries, leisure and hospitality topped those surveyed with 57 percent saying the use social media to promote their business, followed by IT, (48 percent), retail (43 percent) and sales (41 percent).

When it comes to managing social media strategy, 43 percent of employers report that their marketing department handles social media outreach, followed by public relations (26 percent) and human resources (19 percent). One-quarter (25 percent) of employers have 1-3 people communicating on behalf of their organization, while 7 percent report that 4-5 people handle the work. Eleven percent said that more than six people communicate for their company via social media. Fifty-seven percent said they didn’t know.

"As communication via social media becomes increasingly pervasive, organizations are harnessing these sites to help achieve a variety of business goals," said Jason Ferrara, vice president of corporate marketing for CareerBuilder. "Social media allows organizations to communicate in ways that didn’t exist ten years ago, promoting their services and brands while also supplementing their recruitment strategy."

Workers report that they are turning to social media sites for more than connecting with friends. They’re also using social media to research companies and jobs. Workers who come across company pages on social media sites shared what they would most like to see, including:

• Job listings - 35 percent 

• Q&A or fast facts about the organization - 26 percent 

• Information about career paths within the organization - 23 percent 

• Evidence that working at the company is fun - 16 percent 

• Employee testimonials - 16 percent 

• Pictures of company events - 12 percent 

• Video of new products/services - 10 percent 

• Company awards - 9 percent 

• Research or studies that the company has conducted - 9 percent 

• Videos of a day on the job - 8 percent

On the flip side, workers also shared the biggest turnoffs when encountering a company via social media, including the company’s communication reading like an ad (38 percent), failure to reply to questions (30 percent), failure to regularly post information (22 percent) and removing or filtering public comments (22 percent).

Source: CareerBuilder www.careerbuilder.com.

Thank You - Web Royalty